Wolfgang Maass
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Position: Leiter Forschungszentrum für Intelligente Medien (RCIM)
Name: Prof. PD Dr.-Ing. Wolfgang Maass
Email: wolfgang.maass@hs-furtwangen.de
Telefon: +49 (0) 7723 920 25 23
Skype: w_maass
Twitter: wmaass
Wolfgang Maass ist Professor für Digitale Medien an der Hochschule Furtwangen. Seine Forschungsinteressen liegen in den Bereichen Informationsmanagement und Informationssysteme. Aktuell fokussiert er auf die Gestaltung und Realisierung Smarter Produkte und insb. den Diensten zur Bildung und Visualisierung dynamischer Produktnetzwerke, wissensbasierter Preisgestaltung und dem mobilen Wissensaustausch. Ebenso untersucht er mittels empirischer Studien die Adoption und Diffusion von Informationsgütern und Mobilanwendungen gerade im Hinblick auf Smarte Produkte.
Er promovierte an Naturwissenschaftlich-technischen Fakultät I (Mathematik und Informatik) der Universität in Saarbrücken über ein DFG-Stipendium des Graduiertenkollegs "Kognitionswissenschaft". Ende 2007 wurde er an der Universität St. Gallen in Betriebswirtschaft habiliert und dort zum Privatdozenten ernannt. Er ist Visiting Professor am Department of Bioinformatics & Computational Biology an der University of Texas M. D. Anderson Cancer Center (Juli 2009 bis Januar 2010). Seit Anfang 2009 leitet er die Forschungsgruppe 'Smarte Produkte' am Institut für Technologiemanagement (ITEM) an der Universität St. Gallen (HSG) und kooperiert mit dem Auto-ID Lab an der ETH Zürich.
Publikationen:
2010
Kowatsch, T. & Maass, W.Mobile Purchase Decision Support Systems for In-store Shopping Environments. In: Advanced Technologies Management for Retailing: frameworks and issues (E. Pantano and H. Timmermans eds.), IGI Global Publisher, to appear in 2011.Janzen, S., Kowatsch, T., Maass, W. & Filler, A.
Linkage of Heterogeneous Knowledge Resources within In-store Dialogue Interaction
9th International Semantic Web Conference (ISWC 2010), Shanghai, China, 2010.Almeida, J., Deus, H. & Maass, W.
S3DB core: a framework for RDF generation and management in bioinformatics infrastructures,
BMC Bioinformatics, 11(1), 2010.Maass, W., Filler, A.
Supporting Cooking Tasks by a Smart Formulation Table, 6th International Conference on Intelligent Environments (IE'10), Kuala Lumpur, Malaysia, 2010.Kowatsch, T., Maass, W., Fleisch, E.
The Role of Product Reviews on Mobile Devices for In-store Purchases: Consumers' Usage Intentions, Costs and Store Preferences, International Journal of Internet Marketing and Advertising (IJIM&A) Special Issue: Information Systems and Marketing, forthcoming, 2010.Maass, W., Filler, A., Janzen, S., Kowatsch, T.
Towards a Transition to Tangible Commerce: Design and Evaluation of Conversational Product Interfaces, 4th IEEE International Conference on Digital Ecosystems and Technologies (DEST), Dubai, United Arab Emirates, 2010.Janzen, S., Kowatsch, T. & Maass, W.
A Methodology for Content-Centered Design of Ambient Environments, DESRIST 2010: Global Perspectives on Design Science Research, St. Gallen, Switzerland, 2010.Kowatsch, T. & Maass, W.
In-store Consumer Behavior: How Mobile Recommendation Agents Influence Usage Intentions, Product Purchases, and Store Preferences, Computers in Human Behavior, 26(4), pp. 697-704, 2010.Kowatsch, T. & Maass, W.
Online vs. In-Store Shopping: How Problem Solving Strategies of Decision Support Systems Influence Confidence in Purchase Decisions, 18th European Conference on Information Systems (ECIS2010), Pretoria, South Africa 2010.
2009
Maass, W. Handel von Information und Wissen über digitale Netze, Gabler, Wiesbaden, 2009.
Kowatsch, T. & Maass, W.Towards a Framework for Knowledge-based Pricing Services Improving Operational Agility in the Retail Industry. CEUR Workshop Proceedings Vol-530 edited by Vincenzo D'Andrea, G.R. Gangadharan, Renato Iannella, Michael Weiss.
2nd International Workshop on Enabling Service Business Ecosystems (ESBE’09), co-located with the Mediterranean Conference on Information Systems (MCIS 2009). Athens, Greece. 2009.
Maass, W. & Janzen, S.
A Pattern-based Ontology Building Method for Ambient Environments
Workshop on Ontology Patterns - WOP2009 at the 8th International Semantic Web Conference (ISWC 2009), Washington, DC, 2009.
Janzen, S. & Maass, W.
Ontology-based Natural Language Processing for In-store Shopping Situations
Third IEEE International Conference on Semantic Computing (ICSC 2009), Berkeley, California, USA, 2009.
Maass, W. & Kowatsch, T. (*** BEST PAPER AWARD ***)
Let's Get Married: Adoption of Interactive Product Information For Bundle Purchases By Tangible User Interfaces
4th Mediterranean Conference on Information Systems (MCIS 09), Athens, Greece, 2009.
Kowatsch, T., Maass, W. & Fleisch, E.
The Use of Free and Paid Digital Product Reviews on Mobile Devices in In-Store Purchase Situations
4th Mediterranean Conference on Information Systems (MCIS 09), Athens, Greece, 2009.
Maass, W.
Media Channels for Personal Business Media
IEEE International Conference on Digital Ecosystems and Technologies (DEST), Istanbul, Turkey, 2009.
2008
Janzen, S. & Maass, W.
CoRA - Interactive Communication with Smart Products
Workshop AmI Blocks at the European Conference on Ambient Intelligence (AmI-08), Nürnberg, Germany, 2008.
Janzen, S. & Maass, W.
Smart Product Description Object (SPDO)
Poster Proceedings of the 5th International Conference on Formal Ontology in Information Systems (FOIS2008), Saarbrücken, Germany, 2008.
Apostolou, D., Mentzas, G., Klein, B., Abecker, A. & Maass, W.
Interorganizational Knowledge Exchanges
IEEE Intelligent Systems, 23(4), pp. 65-74, 2008.
Maass, W. & Varshney, U.
Preface to the Focus Theme Section: 'Smart Products'
Electronic Markets, 18(3), pp. 211-215, 2008.
Maass, W. & Kowatsch, T.
Mobile Decision Support vs. Interpersonal Sales Communication: Predictors of Buying Intentions for Price Bundles
Proceedings of the 21st Bled eConference, Bled, Slovenia, 2008.
 | Maass-Kowatsch_Mobile_Decision_Support_for_Price_Bundles.pdf | 178.90 KB |
Maass, W. & Kowatsch, T.
Adoption of Dynamic Product Information: An Empirical Investigation of Supporting Purchase Decisions on Product Bundles
Proceedings of the 16th European Conference on Information Systems (ECIS), Galway, Ireland, 2008.
Kowatsch, T. & Maass, W.
The Impact of Pre-defined Terms on the Vocabulary of Collaborative Indexing Systems
Proceedings of the 16th European Conference on Information Systems (ECIS), Galway, Ireland, 2008.
| The_Impact_of_Pre-defined_Terms_on_the_Vocabulary_of_Collaborative_Indexing_Systems.pdf | 1.06 MB |
Maass, W., Filler. A. & Janzen, S.
Reasoning on Smart Products in Consumer Good Domains
In: Mühlhäuser, M., Ferscha, A. and Aitenbichler, E.: Constructing Ambient Intelligence, CCIS 11, Springer, 2008.
Maass, W., & Stahl, F.
Content Management als Teil des Kommunikationsmanagement
In: Meckel, M. & Schmid, B (eds.): Kommunikationsmanagement im Wandel, p.151-162, Gabler, 2008.
Kowatsch, T., Maass, W. , Filler, A. & Janzen, S.
Knowledge-based Bundling of Smart Products on a Mobile Recommendation Agent
Proceedings of the 7th International Conference on Mobile Business (ICMB). IEEE Computer Society Press. Barcelona, Spain, 2008.
2007
Maass, W.
Elektronische Wissensmärkte: Handel digitaler Wissensgüter auf elektronischen Märkten
Habilitationsschrift, University of St. Gallen, Switzerland, 2007.
Maass, W., Filler, A. & Janzen, S.
Reasoning on Smart Products in Consumer Good Domains
Workshop AmI Blocks at the European Conference on Ambient Intelligence (AmI-07) , Darmstadt, 2007.
Maass, W., Kowatsch, T. & Münster, T.
Vocabulary Patterns in Free-for-all Collaborative Indexing Systems
International Workshop on Emergent Semantics and Ontology Evolution (ESOE 2007) at the 6th International Semantic Web Conference (ISWC 2007) , Busan, Korea, 2007.
Maass, W., Behrendt, W. and Gangemi, A.
Carrier Model for Semantically Annotated Information Goods
Journal of Theoretical and Applied Electronic Commerce Research (JTAER), 2(3), p. 18-35, 2007.
Maass, W. & Lampe, M.
Integration of Standardized and Non-Standardized Product Data
In Koschke, R. & Rödiger, K.-H., editors, Informatik 2007, Lecture Notes in Informatics, Berlin, Springer, 2007.
| SP_Logistics_Integr_Standard_and_NonStand.pdf | 107.22 KB |
Maass, W. & Janzen, S.
Dynamic Product Interfaces: A Key Element for Ambient Shopping Environments
Proc. of 20th Bled eConference, Bled, Slovenia, 2007.
| Maass_Janzen_07_dynamic_product_interface.pdf | 302.02 KB |
Maass, W. & Filler, A.
Tip 'n Tell: Product-Centered Mobile Reasoning Support for Tangible Shopping , Proc. of MSWFB 2007: Making Semantics Work For Business, part of 1st European Semantic Technology Conference, Vienna, Austria, 2007.
| Maass_Filler_MSWFB07.pdf | 87.05 KB |
Maass, W.
A Tentative Design Model for Smart Products
Proc. of Workshop Design of Smart Products, Furtwangen, 2007.
2006
Stahl, F. & Maass, W.
Adoption and Diffusion in Electronic Markets: An Empirical Analysis of Attributes influencing the adoption of digital paid content
Electronic Market, 16(3), p. 233-244, 2006.
| Adoption_and_Diffusion_of_Digital_Informa.pdf | 128.71 KB |
Filler, A. & Maass, W.
Towards Navigation in Semantically Annotated Physical Product Descriptions, In: Maass, W.; Schoder, D.; Stahl, F.; Fischbach, K. (eds.): Design of Smart Products, pp. 47-54, Furtwangen, 2007.
Maass, W. & Behrendt, W.
Trading semantically enhanced digital products in electronic markets.
In: M. Schoop, A. de Moor, and J. Dietz (eds.), Proc. of the Pragmatic Web Conference, volume P-89 of Lecture Notes in Informatics (LNI), pp. 97–109, Berlin, Springer, 2006.
Maass, W.; Behrendt, W. & Gangemi, A.
Carrier Model for Semantically Annotated Information Goods
Proc. of the Collecter Europe Conference, 2006.
| PragWeb06.pdf | 369.15 KB |
Maass, W. & Filler, A.
Towards an infrastructure for semantically annotated physical products.
In Ch. Hochberger and R. Liskowsky, editors, Informatik 2006, volume P-94 of Lecture Notes in Informatics, p. 544–549, Berlin, Springer, 2006.
| TnT.pdf | 101.20 KB |
Stahl, F. & Maass, W.
Adoption and Diffusion of Digital Information Goods: An Empirical Analysis of the German Paid Content Market
In: Proc. of the 19th. Bled eConference: eValues, Bled, Slovenia, pp. 79-88, 2006.
2005
Maass, W. & Stahl, F.
Paid Content - Paid Services: Success Factors for Electronic Sales
In: Reich, S. (ed.): Digital Content Engineering, Trauner, pp. 79-88, 2005.
Apostolou, D.; Mentzas, G.; Abecker, A., Maass, W., P. & K.
Challenges and directions in knowledge asset trading
Intelligent Systems in Accounting, Finance and Management, 13(1), pp. 1-15, 2005.
Behrendt, W.; Gangemi, A.; Maass, W. & Westenthaler
Towards an Ontology-based Distributed Architecture for Paid Content
In: R. Gómez-Pérez, A. & Euzenat, J. (eds.): Proc. of the 2nd European Semantic Web Conference (ESWC), pp. 257-271, Berlin, Springer, 2005.
Apostolou, D.; Mentzas, G. & Maass, W.
Knowledge Networking for Collaborative Commerce
In: Li, E. & Du, T.C. (eds.): Advances in Electronic Business, Idea, vol. 1, p. 183-221, 2005.
| Collaborative_Commerce_03.pdf | 565.77 KB |
2004
Maass, W.
Management von Lerninhalten durch Learning-Content-Management-Systeme
In: A. Hohenstein & K. Wilbers (eds.): Handbuch E-Learning, 24, 2004.
Maass, W.; Goyal, S. & Behrendt, W.
Knowledge Content Objects and a Knowledge Content Carrier Infrastructure for ambient knowledge and media aware content systems
In: P. Hobson, E. Izquierdo, I. Kompatsiaris, N. O'Connor (eds.): Proc. European WS on the Integration of Knowledge, Semantics and Digital Media Technology (EWIMT), London, QMUL, p. 449-456, 2004.
Apostolou, D.; Georgolios, P.; Klein, B.; Franz, J.; Maass, W.; Abecker, A.; Kafentzis, K. & Mentzas, G.
Towards provision of knowledge-intensive products and services over the Web,
In: Proc. IASTED International Conference on Artificial Intelligence and Applications (AIA 2004), Innsbruck, Austria, 2004.
Stahl, F.; Schäfer, M.F. & Maass, W.
Strategies for Selling Paid Content on Newspaper and Magazine Websites
Journal of Media Management, 6(1/2), 59-66, 2004.
| IJMM061&2pp059-066.pdf | 1.24 MB |
Maass, W.
Apache Cocoon Survey 2003
MCM institute, University of St. Gallen, 2004.
| Cocoon_11.pdf | 522.65 KB |
Maass, W.; Schmid, B.F. & Eickhoff, W.
Media Channels for Personal Business Media
International Journal on Electronic Business, 2(2), p. 139-151, 2004.
Maass, W.
Inside an Open Source Software Community: Empirical Analysis on Individual and Group Level
In: Feller, J.; Fitzgerald, B.; Hissam, S. & Lakhani, K.R. (eds.), Proc. of the 4th Workshop on Open Source Software Engineering at 26th International Conference on Software Engineering (ICSE04), p. 65-70, 2004.
| Individuals-Collab-Comm_in_OSS_10.pdf | 59.04 KB |
Maass, W.
Innovative Bibliotheksdienste als Bestandteil von Forschungsmedien
In: Stanoevska-Slabeva, K. (ed.) The Digital Economy: Anspruch und Wirklichkeit, p.315-322, Berlin, Springer, 2004.
2003
Maass, W. & Müller, J. P.
Software Agents, preface for Special Issue on Software Agents
International Journal of Electronic Markets, 13(1), 2003
| preface-maass-mueller-v02.pdf | 52.53 KB |
Maass, W.
Marktübersicht zu Content Management Systemen
In: R. Schmidt (ed.): Proc. 25. DGI Online Tagung 'Competence in Content', DGI, Deutsche Gesellschaft f. Informationswissenschaft u. Informationspraxis, 2003
| DGI_2003.pdf | 1.79 MB |
Maass, W.
Open Source - Eine strategische Position?
MCM institute, University of St. Gallen, 2003
| Querschnittsstudie_V11.pdf | 204.10 KB |
Abecker, A.; Apostolou, D.; Maass, W.; Mentzas, G.; Reuschling, C. & Tabor, S.
Towards an Information Ontology for Knowledge Asset Trading
In: F. Weber, K.S. Pawar and K.-D. Thoben (eds.): Proc. ICE 2003 - 9th International Conference of Concurrent Enterprising, Espoo, Finland, pp. 187-194, 2003.
Abecker, A.; Tabor, S.; Traphöner, R.; Franz, J.; Maass, W. & Eickhoff, W.
The INKASS Information Ontology for Knowledge Asset Trading (extended abstract)
6. Internationale Tagung Wirtschaftsinformatik 2003: Medien - Märkte - Mobilität, 2003.
Maass, W.;
Content Management als Teil des Kommunikations-Management
In: Stahl, F. & Maass, W. (ed.): Content Management Handbuch, NetAcademy Press, St. Gallen, 2003
Stahl, F. & Maass, W.
Content Management Handbuch
NetAcademy Press, St. Gallen, 2003.
2002
Apostolou, D.; Mentzas, G.; Abecker, A.; Eickhoff, W.; Maass, W.; Georgolios, P.; Kafentzis, K. & Kyriakopoulou, S.
Challenges and Directions in Knowledge Asset Trading
In: S. Karagiannis & U. Reimer (eds.) Proc. of the Practical Aspects of Knowledge Management, Lecture Notes in Computer Science, vol. 2569, p. 549-564, Berlin, Springer, 2002.
Eickhoff, W. & Maass, W.
micromarkets - a distributed agent-based approach to e-markets
Proc. E-World@Syria, 2002.
Apostolou, D.; Mentzas, G.; Abecker, A.; Eickhoff, W.; Maass, W.; Georgolios, P.; Kafentzis, K. & Kyriakopoulou, S.
Towards an Information Ontology for Knowledge Asset Trading
Fourth International Conference on Practical Aspects of Knowledge Management, 2002
1998
Maass, W. & Schmauks, D.
MOSES: an example for the modelling of spatial services by means of route description system
Zeitschrift für Semiotik, 20 (1/2), p. 91-103, 1998.
1997
Krüger, A. & Maass, W.
Towards a Computational Semantics of Pathrelations
In: P. Olivier (ed.): Proc. of the Workshop "Language and Space" at 14th. Nat. Conf. on Artificial Intelligence (AAAI-97), Providence, Rhode Island, 1997.
| wlspaaai97.pdf | 93.08 KB |
1996
Maass, W.
Von visuellen Daten zu inkrementellen Wegbeschreibungen in dreidimensionalen Umgebungen: Das Modell eines kognitiven Agenten
Akademische Verlagsgesellschaft Aka GmbH, Berlin, 1996
| Maass96.pdf | 1.97 MB |
1995
Maass, W.; Baus, J. & Paul, J.
Visual Grounding of Route Descriptions in Dynamic Environments
In: R. Srihari (ed.): Proc. of the AAAI Fall Symposium on Computational Models for Integrating Language and Vision, Cambridge, MA, 1995.
| b117.pdf | 192.49 KB |
Maass, W.
How Spatial Information Connects Visual Perception and Natural Language Generation in Dynamic Environments: Towards a Computational Model
In: Frank, A. & Kuhn, W. (eds.): A Theoretical Basis for GIS, Proc. of the Int. Conf. COSIT'95
Spatial Information Theory, p. 223-240, Lecture Notes in Computer Science vol. 988, Berlin Springer, 1995.
| b116.pdf | 233.16 KB |
1994
Maass, W.
From visual perception to multimodal communication: Incremental route descriptions
Artificial Intelligence Review Journal, 8(2/3), p.159-174, 1994.
| b108.pdf | 303.82 KB |
Gapp, K. & Maass, W.
Spatial Layout Identification and Incremental Descriptions
In: P. Mc Kevitt (ed.): Proc. of AAAI-94 Workshop on "Integration of Natural Language and Vision Processing'", pp. 145-152, Seattle, WA, 1994
| b102.pdf | 190.91 KB |
1993
Herzog, G.; Maass;, W. & Wazinski, P.
VITRA GUIDE: Utilisation du Langage Naturel et de Représentation Graphiques pour la Description d'Iténitaires
Colloque Interdisciplinaire du Commitée National "Images et Langages: Multimodalitée et Modélisation Cognitive", p. 243-251, 1993.
Maass, W.; Wazinski, P. & Herzog, G.
VITRA GUIDE: Multimodal Route Descriptions for Computer Assisted Vehicle Navigation
Proc. of the 6th Int. Conf. on Industrial and Engineering Applications of Artificial Intelligence and Expert Systems (IEA/AIE-93), Edinburgh, Scotland, 1993.
| maass93vitra.pdf | 75.23 KB |
1992
Maass, W.
Constraint-basierte Plazierung in multimodalen Dokumenten am Beispiel des Layout-Managers in WIP
German Research Center for Artificial Intelligence, DFKI, D92-02, 1992.
Maass, W.; Schiffmann, T. & Soetopo, D., Graf, W.
LAYLAB: Ein System zur automatischen Plazierung von Text-Bild-Kombinationen in multimodalen Dokumenten, German Research Center for Artificial Intelligence, DFKI, D92-03, 1992.
1991
Graf, W. & Maass, W.
Constraint-basierte Verarbeitung graphischen Wissens
German Research Center for Artificial Intelligence, DFKI, D91-35, 1991.